Catalog

List and Data Strategies: Tips for Capturing More Data

| Tim Parry

The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.

Quick Tip: Reusing Co-op Names

| Anna-Lisa Ulbrich

If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.

Five Advanced Database Marketing Techniques to Boost Your Business

| Ozgur Dogan

Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, tried-and-true list selection techniques that worked well in the past are failing to produce the ROI expected by chief marketing officers today.

1 … 78 79 80 81 82 … 98