Financial Reports: Delia’s, Blyth

| MCM staff

Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter

Tahitian Noni Launches Catalog

| Tim Parry

Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.

Leverage Your Bottom Line With Buyer Remails

| Jim Coogan

What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.

Growth spurt for kids’ market

| Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Gone to the Dogs

| Sherry Chiger

In honor of the holidays, and as a break from all the M&A news (R.R. Donnelley buying Banta, infoUSA buying Rubin Response, Golden Gate buying everyone

Waiting with an open mailbox

| Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

Plow & Hearth’s new city address

| Jim Tierney

Having established its niche as a seller of country living products, Plow & Hearth is now going after city slickers. The Madison, VA-based cataloger/retailer