Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.
Joe Devine of Listrak sits down with Tim Parry of Multichannel Merchant during eTail West 2013. In this video, Devine talks about certain trigger email messaging that seems to be forgotten by email marketers, the need to make ecommerce landing pages ready for consumers on the go, and why batch-and-blast is not dead.
Tablet users are now becoming one of the biggest forces to capture within the ecommerce world, but unfortunately only 7% of retailers are prepared to serve them. In this article you will learn a few tips from some of the speakers who focused on tablet use during the 2013 eTail West conference.
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
A trial date has been set between the battle of exclusive rights over selling Martha Stewart Living Omnichannel products between J.C. Penney and Macy
Gap has announced that it has acquired INTERMIX, a multi-brand retailer, for $130 million. Gap hopes the new addition to its portfolio will help them compete in the luxury market.
As the White House and Congress reach an agreement to stop the nation from falling off the fiscal cliff, the National Retail Federation cautions that more needs to be done in order to protect consumers and businesses.
Just in time for Christmas, the U.S. Postal Service is teaming up with 1-800-Flowers in San Francisco to offer same-day delivery services. The test fulfillment option should run for about a year in the city, but the postal service is confident it could bring the fast shipping option to other metro areas.
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.