Working Gear
Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using
That Thong, Thong-Thong-Thong-Thong Turns 20
The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s
Testing…One, Two, Three
Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both
Testing… one, two, three
When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after
THAT’S WHY IT’S CALLED THE WORLD WIDE WEB
Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days
The blurring of party lines
Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state
TESTING Tougher tryouts
Mailers are making list tests more highly targeted Finding the right prospects for your catalog is no easy task. So many catalogers are using larger tests
Williamsburg, Autumn 1999
This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other
Williamsburg, Autumn 1999
Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired