The 10 BEST Internet Marketing Concepts
As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),
The 10 BEST Customer Service Developments
Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange
the abcs of online trends
The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow
The big stories of the ’90s
It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back
The annual best and worst catalog copy
For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because
The bottom line in ’99
Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown
The art of the deal
Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is
The Black Dog, Summer 1997
You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black
The ABCs of database marketing
A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.