Best Cigar Prices Releases 96-Page Father’s Day Cigar Catalog
The Best Cigar Prices Father’s Day Cigar Catalog is a 96-page catalog featuring hundreds of unique cigar and cigar accessory items from the top brands in the industry.
Marketing
CASL vs. CAN-SPAM | A Tale of the Tape
Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.
How SmartFurniture Wins With Personalization
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.
SHOP.CA Scales Video Production for 100,000 Products
Canadian online marketplace increases customer engagement and social sharing through automated video solution.
Understanding the Canadian Anti-Spam Law (CASL)
Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.
National Geographic Shifts to a Targeted Email Strategy
National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.
Herschell Gordon Lewis: 2014 Represents the Height of Immediacy
What year is this? That’s a “dumb question” aimed at direct marketers who without justification append response-murderers such as “Allow six to eight weeks for delivery” to offers that haven’t made a prior reference to variations from immediacy.
The Importance of Keeping the Soul in Ecommerce Shopkeeping
In ecommerce, retailers must strike a balance between operational efficiency and the human interaction that fosters consumer loyalty.
David’s Bridal Reaches Brides On the Go – Digitally
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Is Showrooming as Bad as Retailers Think?
The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.