5 Digital Marketing Resolutions for 2014

| Graham Cooke

With the new year and new budget assessments upon us, this is a critical time for merchants to assess and reevaluate their strengths and opportunities. Marketers may experience many stages of resolutions, but to truly reap the benefits of 2014, all the following outlined should be realized.

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What Went Wrong and Who’s to Blame for Missed Christmas Shipments

| Tim Parry

UPS and FedEx both announced this week that delays in their delivery services would result in Christmas presents not being under their customer’s tree. In this video, Joe Bobko, managing director of The Bobko Group, talks with Multichannel Merchant senior content manager Tim Parry about these issues that affect the shippers, the merchants and the consumers.

Jesus Toast Not All Right By Amazon?

| MCM Staff

Vermont Novelty Toaster Corp. says that Amazon has withheld half its sales over the last two weeks while Amazon “reviews” its account. The Jesus toaster was the 32nd-best-selling toaster on Amazon this Christmas.

Video Puts a Human Face on Customer Service

| Dr. Melody King

Many online retailers are discovering the role video can play in enhancing their customer service program, while also helping reduce costs in this area. Here are five ways you can incorporate video into your website to strengthen your customer service, and avoid having small issues flare up into major PR and social media nightmares.

Shoppers Look for Best Holiday Deals in December

| MCM Staff

With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.