Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
Newegg, Inc. (www.newegg.com), the leading electronics-focused e-retailer in the United States, today announced announced that its first ever pop-up store will be open for three days on August 16-18 in … Continue Reading →
Rakuten has entered into an agreement to acquire PopShops, a Seattle-based data and analytics company, for an undisclosed amount of money.
I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.
The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.
Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.
What could be better for a brand than consumers buzzing about how badly they want their products — and bragging about how awesome it is as soon as they have it in their hands? Luckily for merchants, Pinterest and Instagram pack that one-two product punch.
Fifth & Pacific, which includes clothing and lifestyle brands such as Juicy Couture, Kate Spade, and Lucky Brand, released it’s second quarter financials which showed a net sale increase of $45 million.
What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.
Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).