Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
Just in time for Christmas, the U.S. Postal Service is teaming up with 1-800-Flowers in San Francisco to offer same-day delivery services. The test fulfillment option should run for about a year in the city, but the postal service is confident it could bring the fast shipping option to other metro areas.
A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.
Shopatron announced that it has teamed up with Intershop, an ecommerce firm, and although the details about the partnership are still unclear, Shopatron said teaming up with Intershop will enhance their global, multi-channel clients’ ecommerce programs.
According to a new study, Latino consumers view shopping much differently than their non-Latino counterparts.In this release, you will get a better insight into the shopping habits of the fastest growing population in the U.S.
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.
While a new report revealed that Apple, Best Buy and Kohl