Marketing
How B2B Merchants Use Social Media
We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.
Baudville Acquires hi5 Recognition
B2B merchant Baudville, which specializes in employee recognition products, has acquired a majority stake in hi5 Recognition
Surveys Show Conflicting Black Friday and Cyber Monday Projections
As Black Friday and Cyber Monday shopping surveys roll across the wires, it
The Predicted Holiday Social Trends for Cyber Monday
With Cyber Monday just days away, it is even more important now to get a handle on the predicted trends of shoppers. RadiumOne created this infographic about the online social sharing and holiday shopping trends on Cyber Monday which includes that a majority of Americans will be avoiding the in-store chaos this year, with 57% planning to complete their holiday shopping online.
Horrid Holiday Website Crashes Hold Lessons for Retailers
No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won
Rates for Standard Mail Flats Might Go Up Even Higher in 2013
Rates for standard mail flats
Why Your Email Marketing Needs Power-Packed Data
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
ACMA Survey Says Print Catalogs Still Important to Consumers
Two out of three consumers who receive a catalog in the mail will peruse it, according to study by FGI Research commissioned by the American Catalog Mailers Association. Here’s why the ACMA says consumers still use catalogs as part of their path to purchase.