Marketing

How Google Makes $100 Million a Day in Search Advertising

| MCM staff

Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.

3 Steps to Deliver Agile Commerce

| Jim Tierney

The notion of multichannel retail no longer exists, according to Brian Walker, vice president and principal analyst for Forrester Research. The era of agile commerce is here. Learn what this is all about.

How to Improve B2B Content Marketing

| Jim Tierney

B2B merchants are spending more money and time on content marketing. Find out what this new research shows for B2B companies and their efforts to improve content marketing.

Google’s Paid Clicks Rise, Average CPC Drops

| Tim Parry

The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.

Google Shopping Pay-per-click is Here

| Michael Briggs

Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.

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