Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years. Here are six things B2B merchants that are looking to get started with social media (or are looking to grow your social media presence) can do.
When it comes to the social media patterns of business-to-business customers, it’s hard to understand who is using what and why. Take a look at this infographic from the eCreative Internet Marketing Blog to get a better insight on you customers social behavior.
Day 1 Tweets from ExactTarget Connections #ET12 Here are the top tweets from Day 1 of ExactTarget Connections #ET12 on Oct. 15, 2012 Storified by MultichannelMerchant
What do your customers want in return of a Facebook “Like?” Well, for one, they don;t want a slap in the face. Check out this comic from PostRocket.
Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum
Communities are an opportunity for brands. This holiday season, consider how you can leverage social marketing to complement other channels, drive better experiences and give your customers the interaction they desire.
Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.
As we are approach the holiday season, there are some key things to consider in designing your holiday email marketing campaigns, and creating a successful cross-channel holiday experience for your customers this season should be one of them. Consider these key strategies as you prepare for this holiday season.