Bronze: Ulla Popken, Summer 2012
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.
Marketing
Crosschannel Case Study: Black Box Network Services
Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.
Crosschannel Case Study: pc/nametag
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
The Shelf Life of Viral Videos Explained
I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how … Continue Reading →
No Offense: Brands Need to Embrace the “Unpopular”
Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular
How Filson Leverages its Heritage
So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.
4 Ways to Prep for Your Peak Season
Peak season is about execution. Never is it more critical for your operations to deliver products quickly, accurately, and cost-effectively than when business is booming. Whether your peak season is related to Santa, summer, or back-to-school, here are …
The 6 Fail-Proof Ways to Social-Proof Your Website
For ages, people have asked peers they trust for recommendations on products and services. Today, whether it
4 Tips to Better Understand Pinterest’s Potential
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester
Bridging the Gap Between Online and Offline Marketing
We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.