Marketing
Social Testimonials for the Top 20 Retailers Attending Shop.org
ReadyPulse measures audience behavior within brand social pages. The firm chose 20 retailers attending the Shop.org Summit in Denver Sept. 10 to Sept. 12 based on the size of the ecosystem (number of Facebook page fans), the engagement rate (how many fans interact with either the brand or with each other), how much content is posted by the fans (user generated content) and finally the number of social testimonials (positive brand expressions in all mediums such as photo, video, and text). Here’s the infographic with the results.
4 Tips for Mastering Holiday Emails
We met with Responsys
Nordstrom: Retailers Need a Focus on Customer Engagement
Speaking Tuesday at the National Retail Federation
Pay Attention to Channel Attribution This Holiday Season
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
Frederick’s of Hollywood Revamps Image with Harriett Brand
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
#shoporg12 Storified: The Day 1 Tweets
#shoporg12 Day 1 Here’s a collection of tweets by attendees of the Shop.org Summit in Denver on Sept. 11, 2012. Storified by Tim Parry
Jerry Storch: Bricks and Mortar Stores Not Dead
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don
The State of Online Marketplaces 2012
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Memo to Employers: Empower Your Employees
Employers must empower their employees to reap excellent customer satisfaction, according to an employee engagement study conducted by Maritz Research.