Two Steps to Leverage the Power of Twitter
Most merchants on Twitter are using the channel like a public email platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point
Marketing
5 Low Cost Tips to Boost B-to-B Retention
Because of the high cost today of generating business-to-business leads and customers today, retention is critical. Even though it is critical, you know you cannot spend more than you can recover in ROI. How do you boost retention and achieve a good ROI?
Potpourri Group Acquires FetchDog
Multititle mailer Potpourri Group has purchased dog accessories merchant FetchDog
Best Practices to Improve Site Search
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
4 Steps for Cleaning Up Your Marketing Database
These four steps will help you get started and guide you along a path to a streamlined database that can be leveraged for more advanced segmentation, detailed reporting, and dynamic content opportunities.
Merchants Adapting to their Customers’ Online Shopping Habits
Merchants have responded to consumer shopping behaviors and adapted their ecommerce sites to maximize their online sales, according to the results of MCM Outlook 2012-13, a survey conducted by Multichannel Merchant.
Egeck Named President and CEO at Eddie Bauer
Eddie Bauer today announced that Michael R. Egeck has been named its president and CEO.
Brooks Brothers Earns Ecommerce “Badge” of Success
By implementing Monetate