Backword: Engaging with Joaquin Ruiz
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
Marketing
How to Integrate ERP into your B-to-b Ecommerce Site
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.
4 Tips for Leveraging Facebook Sponsored Stories
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Why Customer Experience Leads to Customer Satisfaction
The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.
Can J.C. Penney Recover From First-Quarter Loss?
One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.
Williams-Sonoma Names Last As Creative Director
Kitchen/home goods merchant Williams-Sonoma has named Anna Last its new senior vice president and creative director.
Ecommerce Transactions Dominate Mergers and Acquisitions
As consumers become more comfortable purchasing products online
Macy’s Expects to See 292 Fulfillment Stores by Nov. 1
In an effort to get more products to more customers, Macy’s expect to see 292 of their department stores work double duty as fulfillment centers for online orders just in time for the holiday season.
Providing Accurate Online Recommendations Post Mother’s Day
Unfortunately, these gift-giving
4 Ways to Personalize Your Customers’ Experiences
Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.