A Diamond Retailer Mines Online for Gold
How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.
Marketing
Bare Necessities Launches Two Digital Catalogs
Hoping to cash in on the burgeoning tablet commerce market, intimate apparel merchant Bare Necessities has launched two new digital catalogs designed specifically for a tablet shopping experience.
Why Merchants Need to Embrace Mobile POS
Not only can in-store mobile serve as a bridge to bring ecommerce into the store, it can also provide unprecedented visibility to enterprise data such as inventory, turning the store into a hub of cross-channel convergence that unites the mobile, ecommerce and brick-and-mortar worlds.
Quad/Graphics Renews OfficeMax Contract
Quad/Graphics, Inc. has renewed its exclusive retail insert and catalog printing business with OfficeMax, and added significant direct mail volume for the office supply retailer in a new multiyear agreement.
Getting Ahead on the Purchase Curve Requires the Right Data
Unfortunately, clicks don
5 Tips for B-to-B Reactivation
Profile your new customers, lapsed customers and repeat customers to determine which ones are more likely to buy again and which ones are not. You can use transactional data, like how recently they bought, how frequently they bought, which products they bought, and how much they spent. You should also use the products they bought and the channel through which they bought them. Patterns should emerge.
Best Practices for Multichannel Systems Integration
The variety of systems multichannel merchants rely on has expanded significantly in the last few years, expanding beyond the traditional order management, eCommerce, POS, fulfillment and database management and analysis applications to include everything from enterprise email management and demand forecasting to site search tools and content management platforms. Add to this the need to support social media, mobile commerce, and often a supply chain solution, and it
Why Online Merchants Need to Measure Lifetime Value
LTV is all the purchases the online buyer has made during his lifetime plus the purchases he
5 Ways to Move Marketing Resources Online
The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.
Experts Say AmazonSupply Will Change B-to-B Ecommerce
Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers.