This is a warning for other merchants that choose to focus only on customer payment card information (PCI) data by encrypting or tokenizing their credit cards. Do not ignore the hackers’ next easy target: personally identifiable information (PII) data. Here’s what you can learn from Zappos’ recent data breach.
Private equity firm Capital Resource Partners has acquired Glendale, a direct marketer of ceremonial uniform accessories and parade equipment worn and used by the military, police and fire departments, schools and organizations.
Creating a customer-centric retailing model begins in marketing and involves the alignment of all departments all equipped with specific plans of action.
No doubt, you can recall iconic products for each of these companies without seeing their bricks or clicks or printed catalog pages. You may have some of these items in your closet right now. Just how do they combine this past/present approach? Here’s a look at how these
Retailers that want to move the needle on the social commerce metrics that matter most, including conversion rates and AOV, should follow these three rules.
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.
The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer.