Most email marketers have their holiday promotional calendar mapped out well before Black Friday. But what if you find yourself needing to put together a message quickly to meet your end-of-year or holiday season sales goals? Here are some tips to help you create a timely email when you are short on time.
2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they
Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.
Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth.
The U.S. Postal Service has agreed to delay the closing of 252 mail processing centers and 3,700 local post offices until May 15, 2012.
An increasing number of list brokers, managers and data services organizations are supporting multichannel marketing campaigns to include one or more digital components
Various economic forecasts are estimating 2% to 3% GDP growth in 2012, about the same as 2011. But they are also forecasting a 4% to 6% increase in business spending
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
Everyone agrees, the most important catalog page is the front cover. It usually takes just seconds for the recipient to decide whether to keep the catalog or toss it
at this time of year, the true superheroes of the season may well be the operations and fulfillment folks