How to Use Video to Recover from Google Panda Updates
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.
Marketing
Sport Supply Group to Rebrand as BSN Sports
Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.
How to Use Video to Recover from Google Panda Updates
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.
Custom Content and SEO Boost Sam Ash’s Traffic and Sales
An SEO and custom content campaign conducted by search engine tracker AdGooroo and online marketer Rocket Clicks for Sam Ash has helped the musical instrument retailer grow its online business. In six months after the program began, SamAsh.com experienced a 15% increase in organic search traffic and a 30% increase in year-over-year sales for the month of April 2011. What’s more, Sam Ash saw a 29% increase in overall sales, which include both phone and ecommerce.
Video: When Should the Retargeting Efforts Start?
When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.
Conney Safety Products Gets Bigger With Mettam Safety Supply Deal
Nearly four years after Takkt America sold it to private equity firm Caxton-Iseman Capital for $48 million, Conney Safety Products has made its own acquisition.
Building Brand Loyalty on the Search Engine Results Page
Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics
Signature Styles Chapter 11 Case Hits a Snag
Signature Styles has run into a snag in its Chapter 11 bankruptcy case. The trustee overseeing the case told a judge that Signature Styles, a division of private equity firm Patriarch Partners that was formed to purchase Spiegel Brands two years ago, shouldn
Why EDI is Retail’s Trading Foundation
While EDI is a necessity for doing business in today
How Mobile Connects The Multichannel Customer
While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop