Food: Schwan’s
GOLD: Catalog Channel Schwan’s Home Service Catalog, Holiday 2010 Dine In. Chill Out is the tagline of the Schwan’s Quality Food Home Delivery catalog.
Marketing
Industrial Supplies: New Pig and WESCO
GOLD: Catalog Channel New Pig, The Big Pigalog, 2011 New Pig’s award shelf must be getting heavy: The industrial cleanup supplies merchant is a perennial
Paid Search Marketers Should Move Beyond the SERP
Way back in 2009, traditional search engines like Google, Yahoo! and MSN (now Bing) were a one-stop shop for searchers. Today, searchers satisfy their needs in increasingly complex and non-linear ways.
Mary of Puddin Hill Catalog Closes
Food gifts cataloger Mary of Puddin Hill is closing. The company, which had launched in 1948 as a maker of Texas Pecan cakes, shut its store on May 21
Opinion: Be Multichannel, Not A “Channel Trender”
As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?
PRC Approves Summer QR Code Promo
The QR code promotion that the U.S. Postal Service proposed last month has been given the green light by the Postal Regulatory Commission. The program offers a discount to catalogers who use
The New Role of the Catalog
Engaging customers and building lasting relationships are the keys to catalog success, according to Lois Brayfield, president of the consultancy J. Schmid & Associates.
How to Use Facebook as a Prospecting Tool
Merchants are getting the hang of using Facebook as a way to engage their fans. But now the social media site can be used as an efficient prospecting tool, according to Susan Hanshaw, founder/CEO of ecommerce consultancy Inner Architect.
Merchants Need to Differentiate to Succeed
Brett Niemuth said merchants need to look at a different set of four Ps than they focused on in marketing school: Now it’s all about purpose, point-of-difference, persona and police.