Is your contact strategy in crisis?
Being proactive is a big buzz phrase in our industry. But many direct marketers continue to engage in practices that seriously undermine the effectiveness
Marketing
Your Customer is the Real Undercover Boss
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart
How to: leverage barcode technology
Barcoding technology can help streamline processes and reduce costs in warehouse fulfillment operations. But in many cases, even large multichannel merchants
Seven little words to remove from catalog copy
One of the most desirable disciplines any copywriter can employ is avoiding the automatic use of words that have less impact than a word might have. Why
Major missed opportunities
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
NewPage Looks to Stay Afloat
Some industry watchers are concerned about the fate of coated paper supplier NewPage, which shut down its Whiting mill in February. It’s anybody’s guess
Consumers Making Most of Mobile Search
Mobile search is on the rise, and this is a missed opportunity for merchants. According to a study released March 21 by performance marketing agency Performics, more than three-quarters of smartphone owners who use the mobile web more than once a day …
Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big
When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the brands, both owned by Carter’s, are hip to 21st-century social media.
Fixing the Destination URL Money Pit in Paid Search
One leading multichannel retailer recently identified landing page errors like these that were on pace to cost the company more than $120,000 in wasted ad spend in just a week
Social Skills: What Merchants Can Learn From Charlie Sheen
Let’s look into what Charlie Sheen is doing right, and wrong, in social media, and what lessons merchants can learn from it