Live from the MRC Conference: How Social Media is Moving the E-commerce Needle
Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?
Marketing
Giving Your Products a 360-Degree View
The more views of your products you can give your prospect on your Website, the better the chance of converting a customer. Here’s a look at Ortery Technologies’ portable photo studio, which can be used to easily produce a 360-degree view of your products.
How to Choose Between Single and Multisource Parcel Carrier Services
There is an age-old procurement debate over the merits of sourcing with a single supplier vs. multiple suppliers. In the world of parcel carrier services, which is best?
ONCAP Acquires Sport Supply Group
Sports equipment merchant Sport Supply Group announced today it entered into a definitive merger agreement to be acquired by an affiliate of ONCAP Management Partners, the mid-market private equity business of Onex Corp.
Play Foursquare to Grow Your Brand Advocate Base
If your business has a roof over its head and a front door for customers to enter, your brand can benefit from the mobile app.
Market Snapshot: General Merchant Names Fall Off
The general merchandise catalog market lost about 200,000 active names in the fourth quarter of 2009, according to New York-based list brokerage firm ParadysMatera.
Video: Why Personalized Product Recommendations Matter
A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow. Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.