Weak Outlook for Apparel Names

| Tim Parry

The Mixed-Gender Apparel Category Lost About 200,000 Names in the second quarter of 2009, according to New York-based list brokerage services firm ParadsyzMatera.

Food

| MCM staff

Harry & David, Fairytale Brownies, King Arthur Flour: Food

New options in catalog paper

| Jim Tierney

The way paper supply and demand goes up and down, catalogers tend to get fixated on pricing. But sometimes it’s a good idea to review new options and

Redesign with SEO in mind

| Jill Kocher

A site redesign or switch to a new platform is kind of like a rebirth it’s one of the most exciting and nerve-wracking times for the entire Internet marketing

Finalists

| MCM staff

PRINT CHANNEL FINALISTS Children’s Products: Learning Resources, 2008 Holiday Toy; Steve Spangler Science, Making Science Fun!, 2008-2009 Science Catalog

Tales From the Front

| MCM staff

IT’S JULY. NOT CHRISTMAS WE KNOW A LOT OF RETAILERS TRY to rush the holiday season, but we don’t have to like it. A National Wildlife Federation catalog