Live From ACCM: Choose Your Words Carefully
Word choice is more crucial than it has been over the past half-century, according to Herschell Gordon Lewis, president of Lewis Enterprises and author of 31 books.
Marketing
Live From ACCM: Harry & David’s Winning Ways
What makes an award winning catalog? Neal Schuler, senior vice president for food gifts mailer Harry & David, took attendees inside his 75-year-old company
Proactive Online Reputation Management is a Must
Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.
Beyond the basics of squinch
What do you think of when you hear square-inch analysis? You probably know it’s a useful tool for merchandising and pagination; a tool that guides decisions
Stellar sellers buck the recession
Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly
Dust off the creative basics
ALLERGYBUYERSCLUB.COM Spring is finally here, and for many people that means allergies are in full bloom. That’s bad news for the sufferers, good news
Consumer merchants see sales fall
Even If Flat is the New Up, only one of the publicly traded business-to-consumer merchants tracked by Multichannel Merchant was for the fourth quarter.
Equity Firm buys cashs of Ireland
New York-based Private Equity Firm KPS Capital Partners has acquired certain Irish and U.K. assets of Waterford Wedgwood including cataloger Cashs of
Draper’s & Damon’s sends calls home
After Four Years in the Philippines, Draper’s & Damon’s has brought its call center back to the U.S. The women’s apparel merchant had been using a third-party