BI systems across the enterprise
The most serious business information problem companies face is finding a single version of the truth. Many companies are installing best-of-breed systems
Marketing
Catalog Sold to Mystery Buyer
Wine Merchant Geerlings & Wade has Sold its Catalog to an undisclosed buyer. The new owner will continue to operate the Geerlings & Wade brand as a direct
Movers and Shakers
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Tea shopping with no sympathy
Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka
Don’t cannibalize your own response
Which of these headings for a $39.95 lighted, fogless mirror is more likely to generate a response? Inside the cover of the company’s printed catalog:
What Recession?
If you’re tired of hearing about how horrible the economy is and how far sales have fallen, talk to some gardening catalogers. Most of them aren’t complaining
Names Leaving the Home Market
The home products catalog market lost 600,000 active names in the fourth quarter of 2008, according to New York-based list brokerage services firm ParadyszMatera.
How manufacturing costs affect paper prices
Oh, if only life were simpler. If prices were easy to forecast, we could always buy low and sell high. And if falling demand always led to falling prices,
The ideal multichannel org chart
Are you multichannel? Even if you have only one brick-and-mortar location, you probably have a simple Website and communicate with some customers via
USPS takes on returns
Shippers that overlook returns are missing out on a significant opportunity to reduce costs. Returns are especially costly for catalog and Web merchants,