Which road are you on?
Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do
Marketing
The hidden marketing tool: The nameflow model
We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog
E-mail Marketing Faux Pas
Web marketers make a ton of mistakes in all aspects of e-commerce. These are just a few of our favorite faux pas that i-merchants make with e-mail.
More Catalogs Adding E-commerce Channels
The number of print catalogs with e-commerce sites grew from 8,675 to 8,894 between March 2008 and this past March, according to the 2009 National Directory of Catalogs.
Catalog Tracker: Mailings Scarce in February, E-mails Up
Catalogers cut back heavily on mailings in February but they
Best Practices for Abandoned Cart E-mails
Half of all shopping carts are abandoned, and that
Carolina Rustica CEO Spills SEO Secrets
The rise of personalized search (a la Google), social networking platforms, and consumers
Carolina Rustica CEO Spills SEO Secrets
The rise of personalized search (a la Google), social networking platforms, and consumers
Cashs of Ireland Catalog Sold
New York-based private equity firm KPS Capital Partners has acquired certain Irish and U.K. assets of Waterford Wedgwood