Understanding the Impact of Catalogs on Retail Sales
It’s imperative for multichannel marketers to understand the relationship between catalogs and retail. Here’s a primer on how to properly integrate your marketing efforts
Marketing
SkyRoll Scores with Shipwire Fulfillment
Don Chernoff established his own e-commerce business, SkyRoll, in 2001. The business sells a special type of garment bag that rolls your clothes around a tube, keeping them flat and wrinkle-free while making them easier to transport.
Looking for ‘Love’ (and Other Search Terms) in All the Wrong Languages
Is your site putting its best foot forward on the global stage? Donald A. DePalma details what you need to know about multilingual search engine optimization
Movers and Shakers
Multichannel selling industry hires, retires and promotions
Schedule Adherence: ‘Big Brother’ or ‘Big Picture?’
Schedule adherence in the contact center isn
HSN Laying Off 3% of Staff
TV shopping/catalog merchant HSN said last Friday it will lay off 110 employees at HSN, most from around its St. Petersburg, FL headquarters.
Hanna Andersson, Gerber Childrenswear Sold
Private equity firm Sun Capital Partners announced Nov. 25 that one of its affiliates, Childrenswear LLC, acquired children’s clothing cataloger/retailer Hanna Andersson Corp. and Gerber Childrenswear for $179 million.
Five SEM Tips To Increase Holiday Traffic
Want to get more prospects to your site to increase holiday traffic and seasonal sales? Here are five easy tips to tune up search marketing activities, Website visibility and seasonal e-mailings for better returns on your time and marketing investment
Entry pages with SEO appeal
When a client asks me about how to optimize his or her site, I often reply that it’s a lot like eating an elephant: Tear off one bite a time. For most