Catalog Tracker: August Mailings Slide Back
A Month After catalogers seemed to be mailing more, it looks like they’re cutting back again. The Catalog Tracker service of list firm Direct Media reports
Marketing
Second Quarter Stinks for Consumer Mailers: Financials for Consumer Merchants
For Most of the Publicly Traded Consumer Merchants tracked by Multichannel Merchant, the second quarter was one to forget, with scarce exceptions. Stuart
A look at shipping processing systems
Up until about eight years ago, most of Harvey Software’s customers were manufacturers, freight forwarders, or other large shippers. Today, the shipping
Pier pressure to be multichannel
I was surprised to get a catalog from Pier 1 Imports in the mail in early October. The home furnishings and decor retailer had dropped its three-year-old
Got brand? Prove it!: Developing a brand delivery plan
Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity
Penny Pinchers: Early fall sales for multichannel merchants
If you thought last fall was the worst of times, based on the hefty postal rate hike of May 2007 and the slowing economy, perhaps you were mistaken. On
Get ready to be rich: Rich media technology and techniques
Rich Internet applications (RIAs) aren’t all about fun and games. They offer an effective and market-tested way to tackle the chief ongoing challenge
Best practices: Print Catalog Critique of International Currency
INTERNATIONAL CURRENCY As America’s premium coin catalog, International Currency aims to lose money. That is, the company hopes to sell rare coins, from
Making Your E-Mail Marketing More Centralized
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination
How to Keep Your Existing Customers
It is one of the oldest clich