Marketing
How to Segment Your E-mail Marketing
Looking to achieve relevance in your e-mail campaigns? The first thing you need to do is improve your segmentation tips
Five Steps to Maximize Your E-mail Campaigns
To extract maximum value from e-mail marketing programs, you need to manage them with the same discipline applied to every other direct marketing channel. As you complete your budget planning for holiday 2008 and next year, ask yourself if your team maximizing your e-mail strategy
Why Did Steve & Barry’s Avoid Data Collection?
Why did Steve & Barry’s need to file Chapter 11? Inventory issues aside, it did a horrible job at collecting data on its customers. Matter of fact, take away credit card data, and it knew nothing at all about its customers. Data collection by Steve & Barry’s did not seem to exist
Online Selling: Some words about content
There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it’s the most
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
Systems: Overcoming integration hurdles
Every merchant would in theory want to achieve true multichannel integration. The major benefits to this range from improved customer satisfaction and
Port of entry
It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel
Outsource Your Logistics Without Fear
Is there a single function you can