Horny Toad Nabs Nau
Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad
Marketing
Lands’ End President Leaves
David McCreight has resigned from his post as president of apparel merchant Lands
Listings
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age
Pet buyer universe perks up
There’s no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than
What you can learn from a telemarketer
Author Raymond Carver once wrote, You never start out life with the intention of becoming bankrupt or an alcoholic or a cheat and a thief. Or a liar.
A chat with Herschell Gordon Lewis
Before he became known as the king of copywriting, longtime Multichannel Merchant columnist Herschell Gordon Lewis had a thriving career as a director
Covering your rear
Your catalog’s back cover should be front and center when you’re planning the book. Why? For many mailers, it’s the best-selling page in the catalog.
B-to-B mailers start strong
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances
Talbots cuts staff 9%, gets credit
Women’s apparel merchant The Talbots announced in early June it is reducing its corporate headcount by about 9%. The cataloger/retailer expects the layoffs
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that