Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI
Party supplies and costumes merchant Celebrate Express will be sold to holding company Liberty Media for $31 million in cash, or $3.90 per share.
Washington–Nobody in the catalog industry wants to see Do-Not-Mail legislation passed.
Is private equity right for you? That was the subject of a session at last month
Cataloger/retailer J.C. Penney is scaling back: According to further details of its 2009 bridge plan released on June 25, it will reduce capital expenditures from $1 billion in 2008 to $650 million next year.
Multititle home goods merchant Williams-Sonoma reportedly got socked with a copyright infringement lawsuit on Wednesday.
Scuba gear merchant Divers Direct is dumping its print catalog.
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts