Finder Numbers Help Trace Sources
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders
Marketing
One-to-One Requires a Unified Data View
Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner
The Sportsman’s Guide Launches Boating Site
Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.
Quebecor Creates New Marketing Group
Montreal-based printer Quebecor World, which filed for Chapter 11 bankruptcy protection in January, announced on June 16 plans to merge its retail insert, catalog, direct mail, and Sunday magazine printing divisions in the U.S. into a new integrated marketing group.
How Postcards Drive Response
Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they
Customer Behavior: Make the Most Out of What You Know
Most merchants know how to capture customer data. But they fail to take it to the next step. Some ignore data hygiene, and others fail act on what they
Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
Airgas Acquires Refron
One week after Airgas acquired Oilind Safety, the company announced today it has signed an agreement to acquire the assets and operations of Refron, a national reseller and distributor of refrigerants
Live from DMDNY: Tips for Building Your E-mail List
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