Lillian Vernon Catalog Back in the Mail
Nearly two months after the personalized gifts merchant was acquired by Current USA, the Lillian Vernon catalog is back in the mail.
Marketing
ACCM Bonus: Consumers Are in Control – Deal with It
We all know that the Internet has changed the marketing game. In his May 21 keynote address at the Annual Conference for Catalogers and Multichannel Merchants in Orlando, FL, last week, author Keith Wardell explained what marketers can do about it.
On the Return Trip: Managing Reverse Logistics
Multichannel marketers need to pay just as much attention to reverse logistics, or the process taking goods back into “forward-available” inventory, as they do getting goods out the door to customers. Why? Because returns are a fact of life: Return rates commonly range from 5% for hard goods and gifts to more than 25% for shoes and apparel.
Why Matchback Allocation Can be More Miss Than Hit
A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM
Add-a-Name Works for Brookstone
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting
Pros and Cons of Renting Names Through Databases
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Bits and Pieces Sold
Gifts and games cataloger Bits and Pieces
NY Web Tax Law Not So Scary?
After the New York State Department of Taxation and Finance issued a Technical Services Bulletin (TSB-M-08(3)S) on May 8 regarding a new law requiring online merchants to collect state sales taxes, the tax counsel for the Direct Marketing Association said the legislation is now viewed as
Drs. Foster and Smith Signs on with Bill Me Later
Drs. Foster and Smith, a provider of pet supplies and information, is now offering its customers the ability to pay for Website and catalog purchases with Bill Me Later, a secure alternative payments system which allows online shoppers to purchase items without the use of a credit card and pay for them later.