Orlando, FL–Multichannel merchants face a number of challenges these days — a slowing economy, rising shipping and mailing costs, and the increasing complexity of creating synergies between catalog, Web and store, to name a few.
Orlando, FL–Just how important is the cover art to the success of a catalog drop? It could very well determine if a customer even opens it.
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com?
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why
It takes more than just technology to transform your call center agents into
First-quarter financial results for J.C. Penney Co. were a solid sign of these trying economic times. For the period ended May 3, J.C. Penney’s net sales fell 5.1%, to $4.12 billion, from $4.35 billion a year ago.
Thirty years after it launched the book to target affluent customers nationwide, Bloomingdale’s is discontinuing its Bloomingdale
Less than two years after Yankee Candle Co. acquired Illuminations in a $22 million cash deal, company officials have closed the Illuminations
While the call center may be taken for granted in some quarters, it is truly the lifeblood of an organization. That