Marketing
New Website Targets Bariatric Patients
Hoping to cash in on a growing niche market, food and nutrition specialist Gene Carbonell and his partner Jan Chadwick have started a new Website offering healthier food options for bariatric surgery patients.
Your Call Center is Web-Enabled, But What About Your Agents?
Your call center is not just about handling phone calls. Today, customers demand the option to mix and match alternate communication channels based on type of contact, situation, and personal preference
Taking Advantage of Economic Stimulus Checks
Direct marketers have something to look forward to this summer
Why Overmailers Get No Response
Are you overmailing? Don
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Fine First Quarter for PC Connection
First-quarter sales at Merrimack, NH-based PC Connection increased 6.4%, to $423.7 million, up from $398.2 million for the same period in 2007.
Live from Direct Media Co-op: Debunking Do-Not-Mail Myths
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Lillian saved by sale
It’s been a scary first quarter for the multichannel industry, with many merchants closing, in bankruptcy, or said to be near folding. At least Lillian
Celebrating our silver year
In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog now the multichannel