Coming to Their Senses
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:
Marketing
Time for a Redesign?
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales
Gifts and collectibles names not so generous
The gifts and collectibles catalog segment lost about 650,000 names roughly 3% in 2007, according to New York-based media brokerage firm ParadyszMatera.
Cultivating Loyalty
Continuity marketers know how difficult it is to generate new leads and then nurture them through the conversion funnel. The honeymoon phase when the
Kino comes in for a close-up
Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the
Dump the silos
If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many
Driving Value in Your Direct Marketing Business
How do you improve the value of your business? It’s a big topic, because it dovetails with what company owners work to do every day. But since we’re in
Growing Pains
Merchants have plenty of reasons to go from a single distribution center to two or more DCs reducing transit times to customers, supporting business growth,
Lehman’s culture: People who need people
A great system with lousy people translates to a bad result, according to Bruce Breckbill, vice president of direct sales for Lehman’s. Operations and
A faint fourth quarter
For many of the nine publicly traded business-to-consumer merchants tracked by Multichannel Merchant, 2007 went out with a whimper. Four of the nine companies