Seal the Deal with Triggered E-mails
You send triggered e-mails to customers who experience a lifestyle change. That
Marketing
Clean Up Your Act (Before You Use a Co-op)
Unhappy with the data you
BlueSky Brands: It’s Over
Multititle mailer BlueSky Brands evidently did not get the financing it was desperately seeking.
Lillian Vernon Closing In On a Sale
Less than one month after filing for Chapter 11 bankruptcy protection, gifts and housewares cataloger Lillian Vernon has reached a tentative agreement to sell the 57-year-old company, according to documents filed last week in U.S. Bankruptcy Court in Wilmington, DE.
February Sales Roundup
February was for the most part a decent month for the publicly traded companies tracked by MULTICHANNEL MERCHANT.
The Rise of the Stochastic Model (What’s That?)
What is a stochastic model and how can it help you keep your customers?
Yankee Candle Learns From Matchback Analysis
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
E-mail Lists Are Not Overpriced
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
AB&C Group, The Paragon Shut Down
It appears multititle mailer BlueSky Brands did not get the financing it was desperately seeking.
Hallmark Halting Flowers and Gifts Direct Business
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.