When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
When it comes to prospecting for customers and growing revenues, a lot of companies fall down on the job. They’re not doing all they can to build a customer list that will allow them to maximize profits.
Both B2B and B2C companies can grow their customer lists organically or by renting lists. Many companies are successfully using a combination of both, says Stephen Yu, Vice President of Database Strategies at infoUSA National Accounts.
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
If the recent postal hikes did nothing else, they prompted mailers to do more analysis. For example, some are testing zip models and gleaning significant insights.
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.’s
People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years.
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The
Things have gone from bad to worse for Lillian Vernon. Two months after it cut 25% of its staff, the struggling gifts and housewares cataloger on Feb.