Are Super Bowl ads a score for Salesgenie.com?
Editor’s note: InfoUSA’s Salesgenie.com division took some heat in the media for its less-than-politically correct, low-budget-looking cartoon ads that
Marketing
Window treatment
If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for
Online Sales CONTINUE TO CLIMB
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
Redcats USA prefers plus sizes
According to parent company PPR’s fourth-quarter and full-year sales results, the conglomerate’s Redcats Group has decided to discontinue the activities
ATD-American acquires Adirondack Direct
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business
AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
AeroGrow Reaping Rewards of Catalog
AeroGrow’s catalog is pushing the company
Cash Crunch for Blue Sky Brands
Blue Sky Brands, the parent company of catalogers Paragon Gifts, Bits and Pieces, Bits and Pieces U.K., National Wildlife Direct, and Wintherthur, is facing such severe cash-flow problems that it hasn
Enough Intuition: Base Your Channel Strategy on Analysis
It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn
Data Mining: A Strategic Plan
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?