Sharper Image Replaces CEO Lightman
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steve Lightman is out of Sharper Image Corp.
Marketing
More Layoffs, Likely Sale for Lillian Vernon
Things have gone from bad to worse for Lillian Vernon.
Flax Bids Farewell to Direct Business
Thanks in large part to last year
Catalogers React to Rate Hike News
Catalog mailers tend to view any postal rate hike with fear and loathing.
Mailers Face a May Postal Hike
The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
J.C. Penney Launches American Living
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney is unveiling the lifestyle brand, American Living.
The Next Big Thing: Advanced Analytics
Yes, models can help you predict response to a campaign. But you can also use them to learn more about the customer
The Truth About Marketing 2.0
Marketing 2.0. Is it a clich
Doing Matchbacks? Follow the Rules
OK, class, quick test: You mail a catalog, and 21 days later send a postcard. If the customers buys something on day 28, what fraction of that sale was postcard-driven?