Net sales at Abercrombie & Fitch rose 13% for the fiscal year ended Feb. 2, while electronic gadgets merchant The Sharper Image reported lower total company sales for its fourth quarter and fiscal year.
If January sales reports are any indication, 2008 is off to a slow start.
A shareholder group for Charming Shoppes a few weeks ago asked for changes at the multichannel plus-size apparel retailer, and it got them
Your catalog doesn’t just have to drive customers to the Internet or the telephone. It can also get people into stores. The trick? Mailing to trade-area zips.
Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.
As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty
Executive recruiter Jerry Bernhart expected to see a rash of direct marketing industry layoffs and hiring freezes this quarter.
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
New lists Coastal Contractor and Digital Home Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital