Secrets of Natural Search

| Brian Klais

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no

November catalog mailings up 2%

| Tim Parry

The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service

Systemax acquires CompUSA

| MCM staff

Computers manufacturer/marketer Systemax has entered into an agreement to purchase the CompUSA brand, trademarks, and e-commerce business. The direct

Private equity insider

| MCM staff

Private equity firms have been making quite a splash in the multichannel marketing industry in recent years. Each month seems to bring news of at least

THE KEY TO Comailing

| TIMOTHY GABLE

Postage rates, which we all know keep going up, represent 45% to 65% of a catalog’s costs. What’s the best way to reduce your postal bill, short of slashing

Financial Reports: PC Connection, Transcat, Zones

| MCM staff

Information technology products merchant PC Connection improved its fourth-quarter and 12-month sales over the previous periods. Net sales for the three months ended Dec. 31 increased 13% to $489.6 million from the same period last year.

Net Income Falls at NBTY

| MCM staff

For its fiscal first quarter ended Dec. 31, Bohemia, NY-based nutritional supplements manufacturer/marketer NBTY saw net income decline 10%, to $46 million, compared with $51 million for the same period last year.