ALC Acquires MKTG Services List Management Group
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
Marketing
Gupta Takes Another Chance at Super Bowl Ads
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
The Power of Predictive Modeling
Predictive modeling can help you build customer lift and retention. How? Through the data insights it provides.
How to Follow Up with Gift Recipients
Now that the holiday rush has passed, you may have a little time to plan how to best contact all of those new names you have on your house file. One group that sometimes gets overlooked: the giftees (or ship-to
Is Redcats USA Nonplussed by Non-Plus-Size Business?
According to parent company PPR
Seed Catalog Customers Embrace the Web
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Net Income Up Nearly 14% for 1-800-Flowers.com
Second-quarter sales for 1-800-Flowers.com increased 1.3%, to $334.2 million compared with $329.9 million for the same period last year.
Oddball Deal for Urban Outfitters
Apparel and home decor merchant Urban Outfitters announced Jan. 18 it was acquiring J. Franklin Styer Nurseries.
Record Results for CDW
Vernon Hills, IL-based computer reseller CDW Corp. turned in a record-setting performance in 2007.