Sears still seeking Restoration
It looks like Sears Holdings Corp. is gaining ground in its quest to acquire Restoration Hardware for $269 million. Restoration Hardware at press time
Marketing
A slight rebound in October
After months of posting declining volume, Catalog Tracker bounced back sort of. The service of Greenwich, CT-based list service provider Direct Media
Paper prices continue to climb
If you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight.
Up in smoke
We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people
Branding Alchemy
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily
FUNDAMENTALS OF MERCHANDISING
Product is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or
When less equals More
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
Women’s apparel buyers in vogue
Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of
Victoria’s story
When Victoria’s Secret Direct opened a new, state-of-the-art distribution center in August, the women’s apparel merchant no doubt figured it would have
MAKING A RATE CASE
When your shipping costs go up, it would be nice if you could just pass that increase along to your customers. But you can’t: Multiple studies show that