Third quarter gets down to business
For the dozen business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter brought strong revenue and income gains.
Marketing
MasterCard Survey: Holiday Sales Up 3.6%
Retail sales for the time between Black Friday (Nov. 23) and Dec. 24 grew by a seasonally adjusted 3.6% over the same period in 2006, according to MasterCard Advisors
IPO for Verso Paper
Coated paper supplier Verso Paper Corp. is planning an initial public offering of common stock, according to a Securities and Exchange Commission filing today.
Getting Serious About Cyber Mondays
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
Net Income Rises at Jos. A. Bank
Third-quarter net income for Hampstead, MD-based Jos. A. Bank Clothiers rose 27%, to $7.1 million, compared with $5.5 million for the same period last year, in the third quarter ended Nov. 3. Sales jumped nearly 10%, to $131.3 million, up from $119.5 million in the third quarter of 2006. Direct sales for the menswear cataloger/retailer skyrocketed increased 1.8%, while same-store sales rose 3.1%.
AmeriMark Finally Buys Dr. Leonard’s
More than four months after Multichannel Merchant reported that AmeriMark Direct had agreed to buy fellow multititle cataloger Dr. Leonard
Patrick James Starts Catalog
Better late than never. That
Holiday Highlights: How Road Runner Sports Got Ready
Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer, director of customer experience for San Diego-based Road Runner Sports, took time to chat with MULTICHANNEL MERCHANT
How to Increase Value in Credit Card Transaction Data
Nearly one in three consumer purchases in the U.S. is made with a payment card
The Hunt for E-mail Relevance
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers