Data? B-to-B Mailers Have It

| MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.

The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.

Gander Mountain Acquires Overton’s

| Jim Tierney

Gander Mountain is back into catalogs in a big way. The St. Paul, MN-based sporting goods retailer announced Dec. 6 it has acquired water sports cataloger/retailer Overton