Calyx Spins Off Flowers In A Hatbox Title
Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox.
Marketing
Staples Launches Online Catalog for Contract Customers
Office supply cataloger Staples is giving its contract customers an option: paper or online.
Dean & DeLuca Uncorks Wine Spin-Off
To go with the gourmet food and gifts it sells, Dean & DeLuca launched its first wine and accessories catalog.
Making Sense of the Coming Parcel Rate Hikes
The 2008 parcel rate increases will, collectively, be the largest in recent memory. Matching United Parcel Service
Oriental Trading CEO Resigns
The CEO of Oriental Trading Co. has stepped down.
Data? They’ve Got It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The Hot New Medium: Postcards
Forget e-mail. Forget the Web. It
Testing for Profit Fatigue
How many times should you mail your buyer file? Here
Lane Bryant catalog in, Regalia title out
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia
BUT WHAT DOES YOUR INTUITION TELL YOU?
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs