Listing forward
Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services.
Marketing
A Lowe’s moment
Home improvement retailer Lowe’s certainly started the season on the wrong foot. A holiday catalog the company published last month included the headline
BUT WHAT DOES YOUR INTUITION TELL YOU?
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs
The elusive impulse factor
Since the declining days of the Sears & Roebuck and Montgomery Ward big books or maybe earlier than that catalogs have been in a competitive battlefield.
LISTINGS
New lists National Arbor Day Foundation Give-a-Tree Donors This list of greeting-card buyers had trees planted in national forests in honor of card recipients.
FIRE UP your creative team
It happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers
Best deal for FAO Schwarz
Upscale toy merchant FAO Schwarz in November acquired Best & Co., a luxury children’s apparel and accessories merchant. Terms of the deal were not disclosed.
Not a September to remember
Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
New tricks for Old Pueblo
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
Restoration Hardware sold
Restoration Hardware agreed last month to merge with an affiliate of private equity firm Catterton Partners.