Holiday Shopping Up, Spending Down
Looking at the numbers posted for Black Friday and Cyber Monday, more consumers hit the stores and the sites this year, but they spent less compared to 2006.
Marketing
Holiday Highlights: Lillian Vernon Ramps Up Operations
How does Lillian Vernon prepare for the surge in holiday business? O+F Advisor has a chat with Chris Anderson, the gifts merchant
15 Tips to Combat Parcel Rate Increases
All the parcel carriers will complete their 2008 pricing announcements in the next few weeks. Given the size of the increases announced so far, multichannel companies need to look at all options open to them and develop short and long-term strategies to reduce the impact.
Financial Reports: Staples, Charming Shoppes, Office Depot
Financial results for Staples, Charming Shoppes, Office Depot
Sears Ups the Ante for Restoration Hardware
The Sears-Restoration Hardware saga took another turn this week. Sears Holdings Corp. announced on Nov. 26 it is prepared to offer $269 million for the home furnishings company.
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
Kurtz to be Honored by HVDMA
Brian Kurtz, Boardroom
Alternatives to the List Rental Market
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
The Hidden Gold: Ship-tos and Giftees
Want to tap into some overlooked names? Try the ship-tos and giftees on your house file. They will respond better than requestors and on a par with your older buyers.
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